Kenzo names Felipe Oliveira Baptista as its new creative director

Only six days after Carol Lim and Humberto Leon displayed their last gathering as co-inventive chiefs of Kenzo, the brand’s proprietor, LVMH, has named their successor. Felipe Oliveira Baptista will be Kenzo’s new innovative executive, taking over on July 1. Oliveira Baptista comes to Kenzo from Lacoste, where he was inventive chief from 2010 to 2018.

“What caused us to pick Felipe above different competitors is the way that he has a worldwide aesthetic methodology,” Kenzo’s CEO Sylie Colin told WWD. “He has a 360-degree inventive vision and will administer creative course all inclusive, managing both with accumulations and correspondence.”

During his time at Lacoste, Oliveira Baptista transformed the tennis brand into a runway pillar, bringing a freewheeling liveliness and environmentalism to his accumulations. Basin caps, anoraks, and intense illustrations were the tentpoles of his last accumulations at Lacoste, similar to a Supreme cooperation uncovered in 2018. Conceived in Portugal and situated in Paris, Oliveira Baptista additionally ran an eponymous line from 2003 to 2013, which won the Hyères prize in 2003 and the ANDAM Prize in 2003 and 2005.